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If you want to produce an effective marketing campaign your conversion rate is the single most important element to improve. For instance, if your conversion rate for your opt-in pages is only 3%, just increasing it to 6% will double your profits.

What are the best tactics to raising your conversion rate?

• Get More Targeted Traffic

Start by enhancing the quality of your website traffic.One way to do this is to narrow down your keywords and to get more targeted. As an example, if you’re selling athletic equipment, instead of bidding for key phrases like “basketball” go with more specific versions like “Spalding NBA street basketball.” Read more